Jordan Greene is an experienced marketing executive with a passion for helping tech startups scale and succeed.

He’s led marketing teams at Lexion, Catalyst, and Outreach, playing a key role in driving growth and helping lead Lexion through its acquisition by DocuSign. He specializes in marketing strategy, positioning and messaging, and pipeline generation.

Even the greatest innovation can fail without a sound GTM strategy.

No matter how advanced a company’s technology is, customers may have trouble finding it without the right kind of sales and marketing. This isn’t the Field of Dreams; in my view, go to market strategies must be built and executed carefully to convince a customer to come and try the product. This is where I get the most excited – working to ensure that a startup’s marketing lives up to the technology it’s selling.

I believe you only need to market for where you’re at.

Marketing can be intimidating and confusing for many founders. They don’t need to become a marketing expert overnight or hire the best ad agency in the world to win their corner of the market. What I believe they do need is targeted and effective marketing that fits their company’s stage. My approach is to partner with founders to make that happen with existing teams and resources – and then support them on their journey as they grow the function and their business!

Small-talk cheat sheet:

Golf, skiing, toddlers, food … or try and convince me your city has better weather than Seattle (it doesn’t!)