Nele Heinemann is a Communications Lead at Point72, working with the Point72 Private Investments business and supporting portfolio companies.
Before joining Point72, Nele led international Communications for fintech startup Fast. Before Fast, she spent two and a half years at the H&M Group in Sweden where she worked on expansion projects in the Middle East and the partnership with the buy now pay later company Klarna. Prior to the H&M Group, Nele worked at a Berlin-based PR agency advising fashion and lifestyle companies on their brand perception in the DACH region and managed brand activations such as the New York Fashion Week.
It’s a relationship business.
What are the relevant conferences, has a new podcast launched or is a reporter working on a topic that we have a unique point of view on – to me, Communications and PR are about keeping a finger on the pulse of current events and connecting people, stories and ideas.
Every company is unique.
I enjoy immersing myself in new technologies through working with our startups across AI, defense tech, consumer and fintech. Understanding what matters to them, how they want to be perceived by the world and educating them on how PR can help them achieve that can be very rewarding.
Small talk cheat sheet:
Fashion, living and working in the U.S. vs. Europe, pickled herring.